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Adapting to the “New Norm”

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How the pandemic has changed local businesses Change is an essential part of business. However, nothing ushered in change as drastically or quickly as the...

Marketing your business in times of crisis

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Now might be the perfect time to try new things Whether we’re ready for it or not, the world has permanently changed. The COVID-19 pandemic...

Why Am I Seeing This Ad?

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And how Google and Facebook determine the ads you see The Internet, not surprisingly, knows a lot about me. All is garnered from my infatuation...

How Facebook’s Changing Algorithm Impacts Your Business…

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... And What to Do About It   In January 2018, Facebook released its new “meaningful interactions” algorithm to highlight more content from family and friends...

Video Marketing: Easy, Effective, and On-the-Rise

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Video marketing is one of the most effective ways to promote your business or organization. According to the State of Video Marketing 2018 report...

High ROI and Engagement Through Automated Emails

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What if you could create an email once and continue benefiting from it—without ever manually hitting ‘Send’ again? The typical email-marketing campaign goes like this:...

How To Really Tell If Your Website Is Effective

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While website traffic is important, it only tells one part of your website’s story. Engagement metrics help you go beyond visitor volume to explore...

My 7 Favorite Digital-Marketing Tools

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With new marketing tools being launched—what seems like—nearly every day, finding the right one can be a headache. Lucky for you, as a digital...

Whatcom County takes on cybersecurity

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Local colleges lead the way in IT security training In every sector of business, technological literacy has become a minimum requirement rather than a specialized...