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Passing the torch at Team Technology

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How do you say goodbye? A business owner plans her exit Goodbyes are hard. Business owners know that as well as anyone. Patty Seaman, president and...

Gone phishing? Cybercrime targets Whatcom County businesses

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Cybercriminals are coming for your business, and they’re getting in via email. In 2021, according to technology research firm Comparitech, 79% of U.S. businesses reported...

Whatcom County takes on cybersecurity

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Local colleges lead the way in IT security training In every sector of business, technological literacy has become a minimum requirement rather than a specialized...

Marketing your business in times of crisis

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Now might be the perfect time to try new things Whether we’re ready for it or not, the world has permanently changed. The COVID-19 pandemic...

Adapting to the “New Norm”

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How the pandemic has changed local businesses Change is an essential part of business. However, nothing ushered in change as drastically or quickly as the...

Why Am I Seeing This Ad?

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And how Google and Facebook determine the ads you see The Internet, not surprisingly, knows a lot about me. All is garnered from my infatuation...

High ROI and Engagement Through Automated Emails

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What if you could create an email once and continue benefiting from it—without ever manually hitting ‘Send’ again? The typical email-marketing campaign goes like this:...

How To Really Tell If Your Website Is Effective

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While website traffic is important, it only tells one part of your website’s story. Engagement metrics help you go beyond visitor volume to explore...

My 7 Favorite Digital-Marketing Tools

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With new marketing tools being launched—what seems like—nearly every day, finding the right one can be a headache. Lucky for you, as a digital...

Video Marketing: Easy, Effective, and On-the-Rise

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Video marketing is one of the most effective ways to promote your business or organization. According to the State of Video Marketing 2018 report...