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Adapting to the “New Norm”

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How the pandemic has changed local businesses Change is an essential part of business. However, nothing ushered in change as drastically or quickly as the...

Why Am I Seeing This Ad?

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And how Google and Facebook determine the ads you see The Internet, not surprisingly, knows a lot about me. All is garnered from my infatuation...

High ROI and Engagement Through Automated Emails

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What if you could create an email once and continue benefiting from it—without ever manually hitting ‘Send’ again? The typical email-marketing campaign goes like this:...

How To Really Tell If Your Website Is Effective

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While website traffic is important, it only tells one part of your website’s story. Engagement metrics help you go beyond visitor volume to explore...

My 7 Favorite Digital-Marketing Tools

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With new marketing tools being launched—what seems like—nearly every day, finding the right one can be a headache. Lucky for you, as a digital...

Video Marketing: Easy, Effective, and On-the-Rise

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Video marketing is one of the most effective ways to promote your business or organization. According to the State of Video Marketing 2018 report...

How Facebook’s Changing Algorithm Impacts Your Business…

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... And What to Do About It   In January 2018, Facebook released its new “meaningful interactions” algorithm to highlight more content from family and friends...